seize the opportunity...

Madison River Outfitters sets the standard for professionalism and service for guided fly fishing.
Are you passionate about the great outdoors and seeking a business that combines your love for fishing with a prime retail location? Look no further! Sotheby's is thrilled to present an incredible opportunity to own and operate a well-established Fly Fishing Outfitter and Retail Shop, located in the heart of West Yellowstone, offering guided fishing trips on renowned rivers and a wide selection of outdoor-inspired clothing, equipment and camping brands.
About the Business: 
​With a rich history spanning over 40 years, Madison River Outfitters has earned a stellar reputation as a top destination for fly fishing and outdoor enthusiasts alike. Situated near the most popular entrance to Yellowstone National Park, the business enjoys a steady stream of tourists, locals, and anglers visiting the area. The 3400 square foot retail store, constructed of authentic log and timber frame creates an immersive and exciting retail experience and is strategically located to capitalize on the region's high foot and vehicle traffic.
Fly Fishing Adventures: 
​The heart of the business lies in offering unforgettable guided fishing trips on the Madison River, the Gallatin River, and within the breathtaking landscapes of Yellowstone National Park. Our experienced guides ensure each client's fishing journey is not only productive but also educational and truly memorable.
Outdoor-Inspired Clothing and Equipment:
​In addition to providing exceptional fishing experiences, Madison River Outfitters offers a carefully curated selection of men's and women's outdoor clothing, equipment, footwear and more from renowned brands like Patagonia, Simms, Kelty and Columbia. With equipment for fishing, camping, or hiking this retail aspect enhances the business's appeal, fosters a loyal customer base and offers a strong bottom line.
Growth Strategies:
​While this business has already achieved remarkable success, there are several growth strategies to maximize its potential further.  The online digital presence and eCommerce opportunities are endless.

the sky is the limit...

Growth Strategies

 While this business has already achieved remarkable success, there are several growth strategies to maximize its potential further:
  1. Online Sales Expansion: Continue to leverage the power of e-commerce and grow bottom line revenue. As well as offering fishing gear, outdoor clothing, equipment and merchandise for sale, catering not only to tourists but also to fishing enthusiasts worldwide, the website revenue has plenty of future potential. Implement effective SEO and digital marketing strategies to drive online traffic and increase sales.
  2. Social Media Presence: Establish a strong social media presence across platforms like Instagram, Facebook, and Twitter. Share captivating fishing stories, stunning imagery, and engaging videos to connect with the audience emotionally. Utilize influencer marketing to reach a broader audience and collaborate with outdoor and fishing-related accounts to gain more exposure.
  3. Email Marketing: Further develop the mailing list and engage with past clients, potential customers, and enthusiasts interested in fishing and outdoor activities. Regularly share fishing tips, updates on new products, and exclusive offers to foster customer loyalty and repeat business.
  4. Partnerships and Alliances: Forge strategic partnerships with hotels, lodges, and travel agencies in the region. Offer attractive packages that include guided fishing trips and discounts at the retail store, creating a win-win situation for all parties involved.
  5. Expand Product Offerings: Continuously diversify the retail offerings to include a broader range of outdoor gear, camping equipment, and nature-inspired accessories. Survey customers to identify their preferences and stock accordingly.

live your best life...

Why Invest

Madison River Outfitters has been owned and operated by Brad Richey for ​over 40 years. Brad is highly respected in the fly fishing industry for his ability to sustain excellence and professionalism as an outfitter while developing a retail operation that is  rarely seen in a Western fly shop. 
  • Well-established business with over four decades of operation.
  • High foot and vehicle traffic with a consistent influx of tourists and fishing enthusiasts.
  • Strong reputation and loyal customer base.
  • Partnership opportunities to enhance revenue streams.​
  • Prime location at the most popular entrance to Yellowstone National Park.
  • Impressive Retail shop with an inviting log cabin and timber aesthetic.
  • Professional guided fly fishing trips on the iconic rivers of Southwest Montana and Yellowstone National Park.
Madison River Outfitters is an Authorized Dealer for many of the top selling brands in the fly fishing and outdoor industry:
  • Madison River Outfitters Logo Wear
  • Patagonia
  • R.L. Winston
  • Sage
  • ​Ross
  • Simms Fishing 
  • RIO
  • Fishpond
  • Scientific Anglers
  • Lamson
  • Smith Optics​
  • ​Columbia Sportswear
  • Kelty Packs
  • Osprey Packs
  • Chaco
  • Merrell
  • Nikon
  • Smartwool
  • Cascade Designs


​Listed at $5,950,000.00

Begin the journey...

How to proceed?

Feel free to contact Eric Becker anytime to discuss the opportunity to own Madison River Outfitters. A signed Non-Disclosure Agreement will be required to have any conversation of substance.  Potential Buyers should not contact the business, it's employees or agents.
​
Contact Eric Becker, Big Sky Sotheby's 406.539.6291
Download the NDA below and send it to eric@bigskysir.com:
Downloads:
NDA to be signed by all Prospective Buyers
File Size: 61 kb
File Type: pdf
Download File
History of Madison River Outfitters.pdf
File Size: 553 kb
File Type: pdf
Download File
List of Permits and User Days for Madison River Outfitters.pdf
File Size: 120 kb
File Type: pdf
Download File
Property Profile from Title Co.pdf
File Size: 2840 kb
File Type: pdf
Download File

Contact Eric Becker with Big Sky Sotheby's
to discuss your opportunity to become a part of Montana's storied fly fishing history

406.539.6291

    Contact Eric Becker / Sotheby's International for more information: